What should an accounting firm website include?+
A high-performing CPA website needs individual service pages for each offering (personal tax, business tax, bookkeeping, payroll, IRS representation), staff bios with CPA license numbers, an online intake form, Google reviews, and a tax deadline calendar. Local SEO targeting 'CPA near me' and '[city] tax accountant' is what drives new client inquiries from organic search. WorkspaceCMS builds and manages all of this for a flat monthly fee.
How do I get new accounting clients from my website?+
New accounting clients come from two actions: ranking for local tax and accounting searches on Google, and converting visitors with a fast, credible website that makes it easy to inquire. A qualified intake form that captures filing status, entity type, and situation before the first call filters for ideal clients and saves consultation time. WorkspaceCMS handles both the search visibility and the conversion architecture so your site generates inquiries between tax seasons, not just in Q1.
Do I need to update my accounting website during the year?+
Yes — and most accounting firms don't, which is why their sites drop in search rankings by summer. Fresh content (blog posts on tax law changes, quarterly reminder posts, new service announcements) signals to Google that your site is active and relevant. WorkspaceCMS publishes ongoing content for your firm year-round as part of the managed service, keeping you visible whether it's April 15th or October 15th.
How does local SEO work for accountants and CPAs?+
Local accounting SEO is built on service-specific pages ('small business bookkeeping [city]'), a well-maintained Google Business Profile, consistent NAP citations, and genuine client reviews. WorkspaceCMS handles all of this from the platform level — every accounting firm site ships with a 98+ Lighthouse score, proper local business schema, and ongoing content that keeps you relevant in local search results.
What is the AI Visibility Tracker for accounting firms?+
The AI Visibility Tracker is a WorkspaceCMS platform feature that monitors whether your firm appears when someone asks ChatGPT, Claude, Perplexity, or Gemini 'best CPA near me' or 'who is a good tax accountant in [city].' As AI-assisted searches grow, appearing in these results is becoming as important as ranking on Google page one. WorkspaceCMS tracks your AI presence and flags opportunities to strengthen it.
How fast can you build my accounting firm website?+
WorkspaceCMS launches most accounting firm websites within two weeks of onboarding. We gather your services, staff bios, credentials, and service area during a structured intake — then build, optimize, and launch before the next filing season. Ongoing updates (tax law blog posts, deadline calendars, service additions) are handled by our team with a 48-hour turnaround.
Can you help me get more reviews for my CPA practice?+
Yes — WorkspaceCMS integrates your existing Google Business Profile reviews directly on your website, and our team can provide best-practice guidance for a post-tax-season review request campaign. Reviews are one of the most powerful conversion signals for professional service firms, and displaying them prominently on your site significantly increases the percentage of visitors who take the step of reaching out.