Completed Home Portfolio
Full-feature portfolio pages for each completed home — interior, exterior, and detail photography organized by style, square footage, and location so buyers can visualize exactly what you build.
Free Website Build — Annual Plans
A Custom Home Builder Website That Closes Seven-Figure Deals
Custom home buyers are making the biggest purchase of their lives — and they'll spend months on your website before ever picking up the phone. WorkspaceCMS builds you a portfolio-first, SEO-optimized site that showcases your best builds, explains your process, and attracts qualified buyers who are ready to break ground.
Free website build included with every annual plan — limited build slots open
Claim yours →See it in action
A real site — live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Custom Home Builder Demo
Alder & Stone Custom Homes
- Completed home portfolio with interior and exterior photography
- Build process pages — from land selection to walk-through
- Virtual tour integration for model homes
- Homeowner testimonials with real story depth
- Floorplan and model pages with specs
- Financing and lending partner information
Performance 98SEO 100Accessibility 97
Built for your industry
Every feature your home building website needs
Workspace CMS ships with tools built specifically for local businesses — not bolt-on plugins.
Floorplan & Model Pages
Dedicated pages for each floor plan or home model with square footage, bedroom/bath counts, standard features, and available upgrade packages — lets buyers self-qualify before your first conversation.
Land & Build Process Pages
Step-by-step process pages covering land acquisition, design phase, permitting, construction milestones, and final walk-through — reduces buyer anxiety and sets the professional expectation that earns trust.
Virtual Tour Integration
Embed Matterport or video walkthroughs for model homes and recently completed builds — buyers who take virtual tours are significantly more likely to schedule an in-person visit and move forward.
Homeowner Testimonials
Rich story-format testimonials from past homeowners covering the build experience, communication quality, and life in the finished home — the kind of social proof that closes seven-figure deals.
Subcontractor Partner Showcase
Highlighting your electrical, plumbing, and trades subcontractor relationships shows buyers you have a vetted team — and differentiates you from builders who cut corners with whoever's cheapest.
Financing & Lending Partners
Pages explaining construction loan options, preferred lender partnerships, and the draw schedule process — buyers who understand the financial mechanics of a custom build are far more likely to commit.
Local SEO for Home Builder Searches
Market-specific pages, schema markup, and SEO targeting 'custom home builder [city],' 'new home construction [county],' and community-specific searches in every area you build.
Platform featureHow it works
From signup to live site — we handle the hard parts.
Buyer Discovers You During Research
A couple searching 'custom home builder [city]' finds your portfolio in the search results. They spend 20 minutes clicking through completed homes, reading your build process, and watching your virtual tour — then they schedule a consultation.
Your Portfolio Stays Current with Every Completion
Finish a new build? Send us the photos, specs, and homeowner quote. We create a portfolio page, optimize it for search, and add it to your gallery. Your portfolio compounds with every home you build.
Content Nurtures Long Decision Cycles
Custom home buyers take 6–18 months from research to contract. We build the blog posts, process guides, and community pages that keep your company in front of buyers throughout that entire journey.
You Build Homes, We Build Your Web Presence
No managing WordPress, no chasing a web developer for updates. Send us a new floorplan, a press mention, or a design award — we publish it, optimize it, and keep your site performing.
Simple, flat pricing
Flat pricing. No agency games.
No contracts. No setup fees. Cancel anytime.
Essentials
$89/mo
Up to 3 pages
Small custom builders completing 3–10 homes per year who need a professional portfolio site to establish credibility and attract the right buyers in their local market.
- 3 fully-managed pages
- SEO-ready page structure & optimization
- Monthly content updates
✓ Free 3-page build with annual plan
Sign up — Essentials Annual →Most Popular
Growth
$199/mo
Up to 20 pages
Growing custom home builders who want a content-rich site with floorplan pages, process guides, and local SEO that consistently attracts qualified buyers across their build territory.
- 20 fully-managed pages
- Blog + local landing pages
- AI-powered content tools
✓ Free 5-page build with annual plan
Sign up — Growth Annual →Premium
$449/mo
Up to 50 pages
High-volume custom builders, luxury home companies, and tract builders with multiple communities who need full content management, community-specific SEO, and enterprise-grade site performance.
- 50 fully-managed pages
- Multi-location + franchise support
- AI SEO automation + white-glove ops
✓ Free 10-page build with annual plan
Sign up — Premium Annual →Annual pricing shown. Monthly plans available at slightly higher rate. See full pricing details →
Frequently asked questions
What should a custom home builder website include?
A custom home builder website needs: a professional portfolio of completed homes with strong photography, detailed floorplan or model pages, a clear build process walkthrough, homeowner testimonials, financing information, and your service area. Buyers are making a major financial decision and spending significant time on your site before reaching out — the more depth you offer, the more trust you build before the first call.
How do I showcase my portfolio online?
The most effective builder portfolios organize completed homes by style, size, and price range, with dedicated pages for each project featuring interior photography, exterior shots, and detail images. Including real homeowner quotes on each portfolio page adds social proof at the moment buyers are most engaged. WorkspaceCMS builds and maintains this structure, adding new portfolio pages as you complete homes.
How do I generate home building leads?
Custom home building leads from the web come primarily from Google searches — people looking for 'custom home builder [city]' or 'new home construction near me.' Ranking for those terms requires city-specific SEO pages, a credible and fast-loading portfolio site, and content that matches what buyers research during their long decision cycle. WorkspaceCMS builds and maintains all of that for a flat monthly fee.
How long does it take to build a custom home builder website?
With WorkspaceCMS, most custom builder sites launch within two weeks of onboarding. We handle the design, copywriting, portfolio setup, and SEO configuration. You provide your home photography and project details. The site launches fast, and then we continue improving and expanding it as you complete new builds and enter new markets.
Should I show pricing or floorplans on my site?
Floorplans — yes, always. Buyers want to visualize the homes you build, and floorplan pages with square footage and bedroom counts are among the most visited pages on any builder site. Pricing is more nuanced: many builders prefer to show starting price ranges or price-per-square-foot guidance rather than fixed prices, since custom home costs vary significantly. We can structure your pricing pages however best fits your sales process.
Agency bolt-ons
Your CMS comes with a 15-year agency behind it.
WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.
SEO Campaigns
Rank for the keywords that bring paying customers.
Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok — wherever your customers scroll.
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Ready to get your Home Building website built — free?
Annual plan includes a free 5-page website build. Limited slots open.
No contracts · No setup fees · Cancel anytime