Direct Booking CTA — Bypass the OTAs
Your homepage leads with a direct book button linked to your property management system or booking engine — not Expedia. Even a 10% shift to direct bookings pays for your website many times over.
Free Website Build — Annual Plans
Stop Paying OTAs 18% When Guests Are Searching for You
Booking.com and Expedia take a cut every single night — and the only way to stop it is to give travelers a reason to book direct. WorkspaceCMS builds boutique hotel websites that outshine OTA listings: real photography, room-by-room showcases, and a frictionless direct booking experience that keeps your margin where it belongs. Annual plan includes a full website build at no extra cost.
Free website build included with every annual plan — limited build slots open
Claim yours →See it in action
A real site — live on the web
Every industry gets a purpose-built demo. Yours is already live.
Live Demo
Boutique Hotel Demo
The Alderton
- Direct booking CTA above the fold — no OTA redirect
- Room showcase with individual photography and rate cards
- Weddings & events inquiry form
- Local area guide built into the site
Performance 98SEO 100Accessibility 97
Built for your industry
Every feature your hotel website needs
Workspace CMS ships with tools built specifically for local businesses — not bolt-on plugins.
Room Showcase with Photography
Individual room pages with high-resolution photography, amenity lists, capacity, and rate cards give travelers the detail they need to book direct instead of clicking through to an OTA to compare.
Weddings & Private Events Inquiry
A dedicated weddings and events page with photography, capacity details, and a structured inquiry form positions your property for high-value bookings that OTAs can't capture.
Amenities & Property Experience Pages
Spa, restaurant, rooftop, pool — each amenity gets a page that tells its story and keeps travelers engaged long enough to commit to a booking rather than keep browsing.
Local Area Guide
A curated guide to your neighborhood — restaurants, attractions, transport — becomes a genuine resource that ranks locally and reminds guests why your location is the right choice.
Guest Reviews & TripAdvisor Integration
Pull in your TripAdvisor rating, feature curated guest testimonials, and build a social proof section that converts skeptical first-time visitors into direct bookers.
Packages & Special Offers Pages
Seasonal packages, romance offers, and extended-stay rates live on dedicated pages that give repeat visitors a reason to return direct — and give Google fresh content to rank.
Local SEO for "[City] Boutique Hotel" Searches
We optimize every page for the searches your future guests are actually typing — targeting high-intent queries like 'boutique hotel in [city]' and 'best independent hotel near [landmark]' so you rank above the aggregators.
Platform featureSimple, flat pricing
Flat pricing. No agency games.
No contracts. No setup fees. Cancel anytime.
Essentials
$89/mo
Up to 3 pages
Independent boutique hotels launching their first direct-booking site
- 3 fully-managed pages
- SEO-ready page structure & optimization
- Monthly content updates
✓ Free 3-page build with annual plan
Sign up — Essentials Annual →Most Popular
Growth
$199/mo
Up to 20 pages
Established properties adding events, packages, and direct booking optimization
- 20 fully-managed pages
- Blog + local landing pages
- AI-powered content tools
✓ Free 5-page build with annual plan
Sign up — Growth Annual →Premium
$449/mo
Up to 50 pages
Multi-property boutique hotel groups with complex content and branding needs
- 50 fully-managed pages
- Multi-location + franchise support
- AI SEO automation + white-glove ops
✓ Free 10-page build with annual plan
Sign up — Premium Annual →Annual pricing shown. Monthly plans available at slightly higher rate. See full pricing details →
Frequently asked questions
Why does my hotel need its own website instead of just using OTAs?
OTAs like Booking.com and Expedia charge 15–25% commission on every booking — and they show your competitors right next to you. Your own website lets you control your brand story, offer direct booking incentives (best rate guarantee, free breakfast), and keep 100% of the revenue. A great hotel website also captures event and wedding bookings that OTAs can't facilitate at all.
Can I take direct bookings through my website?
Yes. We integrate your existing property management system or booking engine (such as Little Hotelier, Cloudbeds, or SiteMinder) directly into your site so guests can check availability and book without leaving your brand experience. If you're transitioning to direct bookings for the first time, we'll help you set up a simple booking flow that works from day one.
What should a boutique hotel website include?
A high-performing hotel website needs: a direct booking CTA above the fold, individual room pages with real photography, an amenities section, a weddings and events page, guest reviews, a local area guide, and packages or seasonal offers. WorkspaceCMS builds all of this into a fast-loading, mobile-first site with the local SEO signals needed to rank above OTAs in your city.
How do I rank for hotel searches in my city?
Hotel SEO is competitive because OTAs spend millions on it — but boutique properties can win on local specificity. We target long-tail searches like 'boutique hotel in [neighborhood]' and 'independent hotel near [attraction]' where OTAs are weakest. Structured schema markup, a fast site, and consistent Google Business signals give your property a genuine chance to rank above the aggregators for your most valuable keywords.
Can I showcase weddings and private events on my website?
Absolutely — and a dedicated events page often delivers the highest ROI of any section on a hotel site. We build a full weddings and events section with venue photography, capacity and layout details, catering options, and a structured inquiry form. Couples and event planners typically research online before making contact, so a polished events page significantly increases inquiry volume.
How long does it take to build a boutique hotel website?
Most boutique hotel sites on WorkspaceCMS are live within two weeks of sign-up. Annual plan subscribers receive the full website build included at no extra cost — we handle design, page structure, copywriting, and launch. All we need from you is your room photography, brand details, and the go-ahead to get started.
Agency bolt-ons
Your CMS comes with a 15-year agency behind it.
WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.
SEO Campaigns
Rank for the keywords that bring paying customers.
Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.
PPC / Google Ads
Paid search managed by specialists, not generalists.
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok — wherever your customers scroll.
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Ready to get your Boutique Hotel website built — free?
Annual plan includes a free 5-page website build. Limited slots open.
No contracts · No setup fees · Cancel anytime