Adult children choosing senior care for a parent are making one of the most emotionally charged decisions of their lives. They spend significant time online comparing agencies, reading reviews, and looking for evidence of genuine compassion — not sales language. Workspace CMS builds and manages senior care websites that earn family trust before the first phone call. Managed by a 15-year SEO agency, free build with annual plans, live in two weeks.
Free website build included with every annual plan — limited build slots open
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Every industry gets a purpose-built demo. Yours is already live.
Senior Care Agency Demo
Built for your industry
Workspace CMS ships with tools built specifically for local businesses — not bolt-on plugins.
A structured intake form that covers care needs, diagnosis, geographic area, desired schedule, and budget range — so your care coordinators receive inquiries with enough context to respond meaningfully rather than starting cold.
Platform featureIndividual pages for companion care, personal care (bathing, dressing, medication), memory care, respite care, post-surgical recovery care, and skilled nursing clearly communicate what each service entails — helping families find the right level of care without confusion.
We optimize your site for the searches adult children run when they first recognize a parent needs help — 'in-home senior care [city]', 'senior caregiver agency near me', 'memory care at home [area]' — capturing families at the moment of peak intent.
Platform featureA dedicated caregiver screening section — covering background checks, training requirements, certification standards, and supervisory practices — addresses the single most critical concern families have: whether their parent will be safe with your caregiver.
Stories from adult children who trusted your agency with their parents are the most powerful content on any senior care website. We feature them prominently and in their own voices — specific, emotional, and credible in a way no marketing copy can replicate.
Individual pages for each city, neighborhood, or county you serve let you rank locally across your entire service area — not just your office location. Each page is optimized for searches in that specific geography.
Platform featureA free in-home consultation booking flow gives families a low-commitment first step — reducing the friction of reaching out and giving your care coordinators a warm lead with context on what the family needs.
Regular content covering caregiver burnout, dementia care tips, signs a parent needs help, and how to choose an in-home care agency builds your authority in search and positions your agency as a trusted resource — not just a vendor.
Monthly reporting on which search terms are driving family inquiries, your local rankings across service area pages, and site traffic trends — giving you the data to understand where your next care client is most likely to come from.
From signup to live site — we handle the hard parts.
You share your service offerings, the geographic area you cover, how you screen and train caregivers, and the types of families you serve best. We use that to build a content structure that earns trust and ranks across your entire service area.
Our team designs a warm, trust-focused site with service pages for each care level, a caregiver vetting section, family testimonials, a free consultation booking flow, and coverage area pages. When an adult child searching for help for their parent lands on your site, they feel they've found someone they can trust.
Your site launches optimized for the searches families run when a parent first needs care — across every city and neighborhood in your service area. Each coverage page ranks locally so you capture demand throughout your geography, not just near your office.
New service area? Adding memory care or skilled nursing? New caregiver certifications to highlight? Send us the update and it's live — written with the warmth and trust language your audience needs, optimized for search, formatted correctly.
Simple, flat pricing
No contracts. No setup fees. Cancel anytime.
Up to 3 pages
For independent senior care agencies building their first professional website and establishing a local search presence.
Up to 20 pages
For established home care agencies ready to rank across their full service area and grow family inquiry volume.
Up to 50 pages
For senior care groups and franchise operators managing multiple locations and coordinated content across a large service region.
Annual pricing shown. Monthly plans available at slightly higher rate. See full pricing details →
Agency bolt-ons
WorkspaceCMS is your foundation — built, managed, and ranked for you. When you’re ready to accelerate, bolt on any of our agency campaigns like Lego pieces. Each one is custom-scoped, month-to-month, and run by specialists who already know your site inside out.
Rank for the keywords that bring paying customers.
Ongoing organic search campaigns — keyword targeting, link building, technical audits, and monthly reporting. Built on 15 years of agency data.
Paid search managed by specialists, not generalists.
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
Own the Local Services Ads pack in your market.
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy — built for service-area businesses that live and die by local calls.
Meta, Instagram, TikTok — wherever your customers scroll.
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Annual plan includes a free 5-page website build. Limited slots open.
No contracts · No setup fees · Cancel anytime
