How do I get my flower shop to rank on Google?+
Florist SEO is won on two fronts: local search ('florist near me', 'flower delivery [city]') and occasion-specific search ('wedding florist [city]', 'sympathy flowers [city]'). WorkspaceCMS builds both — local schema markup and Google Business support for map pack visibility, plus dedicated occasion pages that capture buyers when intent is highest. Built by a 15-year SEO agency, we know exactly which content converts local flower shop searches into orders.
Should I sell flowers directly on my website or use a delivery platform?+
Both can work, but delivery platforms typically take 25–35% per order, which destroys margins on arrangements. A well-optimized florist website with direct order capability lets you capture the same buyer without the commission. WorkspaceCMS integrates your preferred ordering tool or builds a direct inquiry flow — giving you orders from customers who found you through organic search, not through a platform that charges for the privilege.
What pages should a florist website have?+
A high-performing florist site needs occasion-specific pages (weddings, Valentine's Day, Mother's Day, sympathy, corporate), a local delivery zone page, a gallery, a wedding consultation page, and a clear ordering CTA. Generic 'shop our flowers' homepages don't rank — pages built around specific occasions and searches do. We build all of these as part of your site launch.
How do I get more wedding floral inquiries from my website?+
Wedding florals are one of the highest-value categories for any florist, but they require a dedicated consultation page — not just a mention in your services list. We build a wedding floral page that showcases your work, explains your process, answers pricing questions honestly, and includes a consultation request form that pre-qualifies couples before they contact you. This page is also structured to rank for '[city] wedding florist' searches.
How do I compete with 1-800-Flowers and FTD online?+
National delivery brands win on brand recognition but lose on local authenticity. Your advantage is local expertise, same-day delivery knowledge, and custom arrangements that a national platform cannot replicate. WorkspaceCMS positions your shop against these competitors with local SEO content that captures the searches national brands can't serve — 'local florist [neighborhood]', 'custom wedding flowers [city]' — where your proximity and quality win the click.
How fast can a florist website launch?+
Most florist sites are live within two weeks of completing the shop intake. We handle all writing, page building, photo formatting, and technical SEO. Annual plan clients get the full custom site build at no extra cost — just your flat monthly subscription.